Success and results are a numbers game. John joins this little sales company. He's supposed to make 10 calls the first week just to get acquainted with the territory. So on Friday we call him in and say what? "How many calls?" He says, "Well." You say, "John, 'well' won't fit in the little box here. I need a number." Now he starts with a story. And you say, "John, the reason I made this little box so small is so a story won't fit. All I need is a number because if you give us the number we're so brilliant around here we could guess the story." It's the numbers that count. Making measurable progress in reasonable time.